Launch campaign
A FRIEND IN EVERY FORM CAMPAIGN
Videography/Photography coordination and creative direction for OREMI’s launch campaign.
The concept
“A Friend in Every Form” was created to introduce OREMI as a creative agency built on the idea that everyone needs a friend who understands their vision and helps bring it to life. Through the different scenes,we highlighted the unique challenges each faces and how OREMI can support them through creative direction, branding, content creation, and collaboration. Each story represents a different form of friendship: Brotherhood, College Friendships, Friendship that transcends time, and a Friendship just beginning. This reinforced our message that no matter who you are or what you're creating, there's a friend for you at OREMI.
The process
The creative production process behind “A Friend in Every Form” involved developing the campaign concept, creative direction, scriptwriting, and copywriting to tell four interconnected stories that reflected OREMI’s brand identity. We coordinated a production team of four photographers and 24 models and on-screen talent, overseeing casting, location scouting, production planning, and visual storytelling to bring each scene to life. From pre-production through filming and post-production, we managed the creative execution, ensuring consistency in cinematography, art direction, and messaging across the entire campaign.
Creative output
Visual output on our instagram.
OREMI’s role
Photography coordination · Creative direction · Location Scouting · Model & Media Sourcing